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This month, we are drilling in to the topic of Display advertising, and one of the questions that comes up over and again for our TRFFK team is this: How do we measure its impact? The answer begins with the consumer journey. Understanding that today’s...

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Featured Partner Series A very wise person once asked, “What is marketing without measurement?” At TRFFK, we don’t need to ask ourselves that question, however, because we already know the answer: Nothing! While marketing may be exciting, it is an expensive and fruitless exercise if you...

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The goal of marketing is to reach the right people with the right message in the right place. And it only takes a cursory glance around any room, restaurant, or workplace to realize exactly where that place is…(That’s to say, in front of a screen,...

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Originally published to Medium. (Featured Partner Series) When was the last time you used Bing as a verb? As in, “I’m just going to Bing that to find out the answer.” Probably never, right? And yet, we talk about “Googling” things all day long. Which is funny,...

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Originally published to Medium. We are going to take you on a trip down memory lane here, but do you remember the days before digital? When all you had to worry about was splitting your media spend between Print, TV, and Radio? Yep, those were simpler...

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Originally posted to Medium. Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where are most of our leads coming from? Is someone responding to them quickly enough? These questions and more...

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Originally posted to Medium. “Step away from the keyboard. Slowly. Hands in the air. You’re about to inflict self-harm.” You’re probably wondering what on earth we could be talking about right about now. It’s simple: Googling yourself (or, more specifically, your campaign’s keywords.) We get it....

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noun | ad·ver·tis·ing : the action of calling something to the attention of the public especially by paid announcements In today’s world of online noise, non-stop interruptions, and visual overload, how do you— the advertiser — stand a chance of breaking through and being heard? How...

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