Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to...
Digital marketing evolves at an astounding pace each year. While some practices fade into obsolescence, other emerging technologies take their place. These changes are as relevant to the car buying journey as any industry, and staying up to speed with new consumer buying trends is...
Each year, the Canadian automotive landscape changes, and it’s our job at autoTRADER.ca to stay ahead of the trends. Lilian Lau, autoTRADER.ca’s VP of Marketing, has her finger on the pulse of those changes better than anyone we know. As 2018 drew to a close,...
Let’s talk Display Advertising. One of the key players in the world of digital marketing, it’s an ever-evolving, regularly-used, and often-misunderstood advertising strategy. In its most basic form, it’s an online method of advertising that puts a company’s promotional messages on third party sites or...
At TRFFK, we talk about budgets a lot. We spend time with our dealers to understand their business objectives and work out how we can best allocate their digital marketing budget so it meets those goals. Internally, we are constantly discussing how different channels are...
Originally published to Medium.
(Featured Partner Series)
When was the last time you used Bing as a verb? As in, “I’m just going to Bing that to find out the answer.†Probably never, right? And yet, we talk about “Googling†things all day long. Which is funny,...
Originally published to Medium.
We are going to take you on a trip down memory lane here, but do you remember the days before digital? When all you had to worry about was splitting your media spend between Print, TV, and Radio? Yep, those were simpler...
Originally posted to Medium.
“Step away from the keyboard. Slowly. Hands in the air. You’re about to inflict self-harm.â€
You’re probably wondering what on earth we could be talking about right about now. It’s simple: Googling yourself (or, more specifically, your campaign’s keywords.) We get it....
noun | ad·ver·tis·ing
: the action of calling something to the attention of the public especially by paid announcements
In today’s world of online noise, non-stop interruptions, and visual overload, how do you— the advertiser — stand a chance of breaking through and being heard? How...
Originally posted to Medium.
When it comes to audiences, marketers have traditionally taken a pinch of science and a dash of guesswork to define who they target. Some call it targeted marketing, while others admit it’s a “spray and pray†approach. What it typically isn’t, though,...