TRFFK.ca | Strategy

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27 Mar Best Practices For Dealer Digital Marketing During COVID-19

Posted at 08:56h in Industry Insights by Sparsh Sharma

If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these...

21 Feb Emergence of SUVs and Trucks as Growth Drivers for Vehicle Sales

Posted at 16:36h in Industry Insights by Sparsh Sharma

For many dealers across Canada, 2018 was a banner year in terms of new car sales. In comparison to 2018, then, 2019 data may look disappointing, as new car sales were down 3.6% YoY. Want a slight silver lining? 2019 was actually better for new...

19 Oct An Insider’s View Of TRFFK’s Digital Strategy

Posted at 14:54h in Other by Sabrina Arruda

The goal of marketing is to reach the right people with the right message in the right place. And it only takes a cursory glance around any room, restaurant, or workplace to realize exactly where that place is…(That’s to say, in front of a screen,...