TRFFK.ca | Sparsh Sharma

30 Jul TRFFK Becomes Premium Facebook Marketing Partner

Posted at 13:55h in Digital Trends by Sparsh Sharma

Adding another tool in its arsenal, TRFFK has officially been recognized by Facebook as the first and only Premium Facebook Marketing Partner in Canada, that deals only with auto dealers. Launched in 2018 as TRADER’s new automotive advertising solution, TRFFK already enjoys premium partner status...

10 Jul Google Think Auto 2019: Les plus importantes sources d’information des milléniaux

Posted at 08:02h in Tendances numériques by Sparsh Sharma

Est-ce que votre publicité s’adresse à toutes les générations de consommateurs? Lors de l’événement Google Think Auto 2019, Derek Tadros, responsable de la prospective automobile chez Google Canada, a partagé ses points de vue sur les acheteurs de voitures issus de la Génération Y (les...

10 Jul Google Think Auto 2019 : L’industrie automobile à l’entrée d’un tournant décisif

Posted at 08:01h in Aperçu de l'industrie by Sparsh Sharma

Ce n’est un secret pour personne, l’industrie automobile s’apprête à vivre de grandes turbulences, mais à quel rythme? Al-Karim Awadia, responsable de la division Industrie automobile chez Google Canada, a bien voulu nous partager son point de vue à ce sujet lors de l’événement Google...

05 Jul Google Think Auto 2019: The Biggest Source of Gathering Information for Millennial’s

Posted at 11:20h in Digital Trends by Sparsh Sharma

Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager – Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million...

04 Jul Google Think Auto 2019: The Automotive Industry is Ripe for Disruption

Posted at 14:35h in Industry Insights by Sparsh Sharma

It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds,...

04 Jul Google Think Auto 2019: Un commerçant automobile augmente ses ventes de 40% avec la publicité numérique

Posted at 13:27h in Tendances numériques by Sparsh Sharma

Le 14e rencontre annuelle Think Auto de Google, qui a récemment attiré plus de 1 500 participants à Toronto, mettait en vedette un groupe de concessionnaires qui a su mettre à profit la puissance du marketing numérique. Brian Benstock, directeur général et vice-président de Paragon...

28 Jun Google Think Auto 2019: How One Dealer Rode the Digital Wave to Increase Sales By 40%

Posted at 11:36h in Digital Trends by Sparsh Sharma

Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights...