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The goal of marketing is to reach the right people with the right message in the right place. And it only takes a cursory glance around any room, restaurant, or workplace to realize exactly where that place is…(That’s to say, in front of a screen,...

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(article rédigé en partenariat) Avez-vous déjà utilisé le verbe “Binger”? Comme dans “Je vais te “Binger” ça pour te trouver la réponse”. Probablement jamais, n’est-ce pas? Et pourtant, “Googler” est un verbe qui est passé dans les habitudes! C’est un peu bizarre que ce verbe...

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Originally published to Medium. (Featured Partner Series) When was the last time you used Bing as a verb? As in, “I’m just going to Bing that to find out the answer.” Probably never, right? And yet, we talk about “Googling” things all day long. Which is funny,...

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Commençons par remonter dans le temps: vous souvenez-vous de l’époque pré-numérique? Il suffisait de s’établir un budget total et de le répartir entre l’imprimé, la télé et la radio. C’était si simple, non? De nos jours pourtant, les gens hésitent à investir dans plusieurs canaux...

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Originally published to Medium. We are going to take you on a trip down memory lane here, but do you remember the days before digital? When all you had to worry about was splitting your media spend between Print, TV, and Radio? Yep, those were simpler...

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Originalement publié sur Medium. Les fameux clients potentiels. Aussi appelés "prospects", on s"imagine que c'est un mot qui revient fréquemment dans votre commerce. Votre site web génère-t-il suffisamment de clients potentiels? D’où proviennent la plupart de vos clients potentiels? Leur répondez-vous rapidement? Ce sont des...

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Originally posted to Medium. Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where are most of our leads coming from? Is someone responding to them quickly enough? These questions and more...

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