Featured Partner Series A very wise person once asked, “What is marketing without measurement?†At TRFFK, we don’t need to ask ourselves that question, however, because we already know the answer: Nothing! While marketing may be exciting, it is an expensive and fruitless exercise if you...
The goal of marketing is to reach the right people with the right message in the right place. And it only takes a cursory glance around any room, restaurant, or workplace to realize exactly where that place is…(That’s to say, in front of a screen,...
When was the last time you asked a “lead†how they heard about you? Was it from your Google Adwords campaign? Perhaps a Facebook ad? Or maybe even your billboard up in town? What if there were an easier way… One that connects each call...
Originally posted to Medium. Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where are most of our leads coming from? Is someone responding to them quickly enough? These questions and more...
Originally posted to Medium. 8.30am It’s Monday morning and you might think I’d ease gently into the work week. A coffee stop while I catch up on the news, perhaps, or a chat with Martin, my colleague, to see whether he made it to the hockey game...
“Judge a man by his questions rather than his answers.â€â€Šâ€” Voltaire At TRFFK, we count ourselves lucky to have some of the smartest, most savvy dealers in the market as our customers. Do you know how we know that? Because they ask all the right questions! In...