Originally published to Medium. (Featured Partner Series) When was the last time you used Bing as a verb? As in, “I’m just going to Bing that to find out the answer.” Probably never, right? And yet, we talk about “Googling” things all day long. Which is funny,...
When was the last time you asked a “lead” how they heard about you? Was it from your Google Adwords campaign? Perhaps a Facebook ad? Or maybe even your billboard up in town? What if there were an easier way… One that connects each call...
Originally published to Medium. We are going to take you on a trip down memory lane here, but do you remember the days before digital? When all you had to worry about was splitting your media spend between Print, TV, and Radio? Yep, those were simpler...
Originally posted to Medium. Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where are most of our leads coming from? Is someone responding to them quickly enough? These questions and more...
Originally posted to Medium. “Step away from the keyboard. Slowly. Hands in the air. You’re about to inflict self-harm.” You’re probably wondering what on earth we could be talking about right about now. It’s simple: Googling yourself (or, more specifically, your campaign’s keywords.) We get it....
noun | ad·ver·tis·ing : the action of calling something to the attention of the public especially by paid announcements In today’s world of online noise, non-stop interruptions, and visual overload, how do you— the advertiser — stand a chance of breaking through and being heard? How...
Originally posted to Medium. 8.30am It’s Monday morning and you might think I’d ease gently into the work week. A coffee stop while I catch up on the news, perhaps, or a chat with Martin, my colleague, to see whether he made it to the hockey game...
Originally posted to Medium. When it comes to audiences, marketers have traditionally taken a pinch of science and a dash of guesswork to define who they target. Some call it targeted marketing, while others admit it’s a “spray and pray” approach. What it typically isn’t, though,...
Digital advertising is full of buzz terms that can make your brain ache. We get it, we’re not immune to a little jargon overload ourselves and find our own heads spinning at times. However, there is one phrase that keeps popping up in our office...
Most of us have our own private love/hate affair with Amazon. We love how easy it has made life, putting almost anything and everything we could want just the click of a button away, but we hate it for the same reason, because this gigantic,...