Let’s face it, seasonality has a huge impact on the automotive industry. As dealers, it’s not your first rodeo, and we brace ourselves, when the degrees fall below 0 and we get that first dusting of snow. For most consumers, the fear is the cold,...
Another day, another Google metric come and gone. On September 30th, 2019, we laid the average position to rest. If you’ve been justifying your performance with average position and its absence has you wondering how to carry on in the curious world of search, worry not,...
Adding another tool in its arsenal, TRFFK has officially been recognized by Facebook as the first and only Premium Facebook Marketing Partner in Canada, that deals only with auto dealers. Launched in 2018 as TRADER’s new automotive advertising solution, TRFFK already enjoys premium partner status...
Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager – Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million...
It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds,...
Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights...
Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to...
Digital marketing evolves at an astounding pace each year. While some practices fade into obsolescence, other emerging technologies take their place. These changes are as relevant to the car buying journey as any industry, and staying up to speed with new consumer buying trends is...
Each year, the Canadian automotive landscape changes, and it’s our job at autoTRADER.ca to stay ahead of the trends. Lilian Lau, autoTRADER.ca’s VP of Marketing, has her finger on the pulse of those changes better than anyone we know. As 2018 drew to a close,...
Google Analytics has become a staple in any digital marketing toolbox. One of the best free software tools available to everyone with a website, Google Analytics is your ally in understanding how people interact with your online lot. By simply setting up Google Analytics tracking...