Is your Dealership Ready For Black Friday? Black Friday has been seen by Canadians as an American holiday in years past, the deals south of the border coming in a blitz after their Thanksgiving the last Thursday in November. However, Canadian retailers have hopped on the trend...
Google’s 16th annual Think Auto (and its second online edition) kicked off with Al-Karim Awadia, Head of Industry – Auto at Google Canada, sharing several key insights during his session. Some of the key takeaways for TRFFK team and dealers alike were pandemic-triggered changes to...
Worried that the latest changes to Facebook Marketplace will affect you and your business? Fret not as the TRFFK team’s here to help. No doubt, the pace at which new changes are being announced by Facebook can look daunting to several dealers and agencies alike...
La collaboration avec plusieurs agences plutôt qu’une seule pour gérer sa publicité numérique est une considération valable à laquelle les décideurs du monde de l’automobile sont souvent confrontés. Il est tout à fait logique d’essayer les services de différentes agences et de décider, selon les...
Choosing multiple agencies over a single one for digital advertising is a legitimate question that decision makers at dealerships across north America often grapple with. After all, it’s in the dealer principal’s best interests to test out different agencies and decide – based on performance...
The year 2020 will go down in history as one that presented unprecedented challenges on multiple fronts for the automobile industry – affecting all three tiers. As we enter 2021 in various degrees of lockdown, a pandemic-weary industry is looking forward to the days when...
As we enter the first year of a brand-new decade, electric vehicles’ manufacturers like Tesla and Polestar are making waves even as the incumbents like Ford, General Motors, Audi, Toyota - to name a few - come out with promising hybrids/ EVs and set ambitious...
If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these...
Après une excellente année 2018, les résultats de ventes de véhicules neufs 2019 peuvent sembler décevants pour certains. Un rapide coup d’oeil nous révèle cependant que 2019 fut tout de même meilleure que 2017! Sur l’année entière, les ventes de 2019 ont reculé de 3,6%...
For many dealers across Canada, 2018 was a banner year in terms of new car sales. In comparison to 2018, then, 2019 data may look disappointing, as new car sales were down 3.6% YoY. Want a slight silver lining? 2019 was actually better for new...