Digital marketing evolves at an astounding pace each year. While some practices fade into obsolescence, other emerging technologies take their place. These changes are as relevant to the car buying journey as any industry, and staying up to speed with new consumer buying trends is...
Each year, the Canadian automotive landscape changes, and it’s our job at autoTRADER.ca to stay ahead of the trends. Lilian Lau, autoTRADER.ca’s VP of Marketing, has her finger on the pulse of those changes better than anyone we know. As 2018 drew to a close,...
Google Analytics has become a staple in any digital marketing toolbox. One of the best free software tools available to everyone with a website, Google Analytics is your ally in understanding how people interact with your online lot. By simply setting up Google Analytics tracking...
Let’s talk Display Advertising. One of the key players in the world of digital marketing, it’s an ever-evolving, regularly-used, and often-misunderstood advertising strategy. In its most basic form, it’s an online method of advertising that puts a company’s promotional messages on third party sites or...
This month, we are drilling in to the topic of Display advertising, and one of the questions that comes up over and again for our TRFFK team is this: How do we measure its impact? The answer begins with the consumer journey. Understanding that today’s...
Featured Partner Series A very wise person once asked, “What is marketing without measurement?” At TRFFK, we don’t need to ask ourselves that question, however, because we already know the answer: Nothing! While marketing may be exciting, it is an expensive and fruitless exercise if you...
At TRFFK, we talk about budgets a lot. We spend time with our dealers to understand their business objectives and work out how we can best allocate their digital marketing budget so it meets those goals. Internally, we are constantly discussing how different channels are...
The goal of marketing is to reach the right people with the right message in the right place. And it only takes a cursory glance around any room, restaurant, or workplace to realize exactly where that place is…(That’s to say, in front of a screen,...
Originally published to Medium. (Featured Partner Series) When was the last time you used Bing as a verb? As in, “I’m just going to Bing that to find out the answer.” Probably never, right? And yet, we talk about “Googling” things all day long. Which is funny,...
When was the last time you asked a “lead” how they heard about you? Was it from your Google Adwords campaign? Perhaps a Facebook ad? Or maybe even your billboard up in town? What if there were an easier way… One that connects each call...