Originally posted to Medium. Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where are most of our leads coming from? Is someone responding to them quickly enough? These questions and more...
Originally posted to Medium. “Step away from the keyboard. Slowly. Hands in the air. You’re about to inflict self-harm.” You’re probably wondering what on earth we could be talking about right about now. It’s simple: Googling yourself (or, more specifically, your campaign’s keywords.) We get it....
noun | ad·ver·tis·ing : the action of calling something to the attention of the public especially by paid announcements In today’s world of online noise, non-stop interruptions, and visual overload, how do you— the advertiser — stand a chance of breaking through and being heard? How...
Originally posted to Medium. 8.30am It’s Monday morning and you might think I’d ease gently into the work week. A coffee stop while I catch up on the news, perhaps, or a chat with Martin, my colleague, to see whether he made it to the hockey game...
Originally posted to Medium. When it comes to audiences, marketers have traditionally taken a pinch of science and a dash of guesswork to define who they target. Some call it targeted marketing, while others admit it’s a “spray and pray” approach. What it typically isn’t, though,...
Digital advertising is full of buzz terms that can make your brain ache. We get it, we’re not immune to a little jargon overload ourselves and find our own heads spinning at times. However, there is one phrase that keeps popping up in our office...
Most of us have our own private love/hate affair with Amazon. We love how easy it has made life, putting almost anything and everything we could want just the click of a button away, but we hate it for the same reason, because this gigantic,...
We’ve got a confession to make… We’ve got a one track mind over here at TRFFK powered by autoTrader.ca and we’re not ashamed to talk about. It’s true that we’re less interested in how many lead forms potential buyers fill out on your site these...
“Judge a man by his questions rather than his answers.” — Voltaire At TRFFK, we count ourselves lucky to have some of the smartest, most savvy dealers in the market as our customers. Do you know how we know that? Because they ask all the right questions! In...