| Google Premier Partner | TRFFK Automotive Digital Marketing
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TRFFK earns a spot in the most exclusive tier of Google Partners Program

TRFFK becomes a part of elite group of Premier Partners in the 2022 Google Partners program. The premier partner badge distinguishes an agency as a top-performing company within a region and has the latest Google Ads expertise, all while helping its clients stand out and perform better in the market.

TRFFK has maintained its Premier Partner Status with Google since 2019. The agency’s leadership position in the automotive digital advertising space is now re-validated by Google yet again.

Launched in 2018 as TRADER’s revolutionary automotive advertising solution, TRFFK remains the first agency in Canada that deals exclusively with automotive clients and also enjoys premium partner status with Facebook too.

“With an ongoing focus on premium partnerships with our key partners, the team at TRFFK have become a leader in the north American automotive industry and are the preferred go-to digital advertising partner for dealerships in Canada as well as the United States. Given our automation and other key differentiators, we are the best digital advertising solution available in the SEM industry today,” says Benoit Laforce, General Manager – TRFFK. 

Premier Partners get exclusive access to Google training and new product releases first, as can be seen in March 2020 with the successful Google ThinkDealer with TRFFK  webinars in 2021 where dealers got the advanced strategies they needed to stay ahead of their competitors for the rest of the year.  

New beta pilots and product releases are also presented to Premier Partners first. Google Local Campaigns, YouTube Discovery Ads and Google Vehicle Listing Ads are just some of the examples that TRFFK Dealers were able to test out first.  

Premier Partnership Becomes More Exclusive  

The Premier Partner tier is reserved by Google for the top 3% of participating companies each calendar year – making it the most exclusive tier of the program. Technical support and product resources available to this tier helps in turn to bolster TRFFK clients’ success. Not only that, TRFFK Account Directors and Digital Strategists get opportunities to enhance product knowledge and stay on top of industry trends. 

“Congratulations to our Premier Partners,” says Davang Shah, Senior Director, Google Ads Marketing. “These companies stand out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow. We look forward to supporting them as they help their customers succeed online.” 

TRFFK uses AI & automation software to power automotive digital campaigns, capture shoppers earlier in the buying process. It optimizes media buys to achieve cost efficient and buyer-relevant exposure, resulting in increased profitability for dealerships. Explore the full range of offerings on

— Sparsh Sharma – Digital Strategist Manager, TRFFK