At the 2022 NADA Show in Las Vegas, Nevada, USA, Google announced the introduction of Vehicle Ads (VA), a new ad format on their Search platform that shows nearby cars for sale at the top of a Search Engine Results Page (SERP). TRFFK has been...
TRFFK becomes a part of elite group of Premier Partners in the 2022 Google Partners program. The premier partner badge distinguishes an agency as a top-performing company within a region and has the latest Google Ads expertise, all while helping its clients stand out and...
Is your Dealership Ready For Black Friday? Black Friday has been seen by Canadians as an American holiday in years past, the deals south of the border coming in a blitz after their Thanksgiving the last Thursday in November. However, Canadian retailers have hopped on the trend...
If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these...
Google invests billions in Artificial Intelligence and Machine Learning projects, how can we leverage this to help increase the performance of our marketing campaigns? Three words: Responsive Search Ads (RSA). With Google's newest update to the text ad, we’ve levelled up our automation and A/B...
Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager – Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million...
It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds,...
Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights...
Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to...
Google Analytics has become a staple in any digital marketing toolbox. One of the best free software tools available to everyone with a website, Google Analytics is your ally in understanding how people interact with your online lot. By simply setting up Google Analytics tracking...