Google SEO Helpful Content Update It was happening so often - you search for a product on Google using relevant keywords, Google’s SERP shows a listing near the top with the keywords you searched for in the headline, and it looks like you’re going to get...
Over the last few years, the team at TRFFK has seen the positive performance of Responsive Search Ads (RSA) in our platform. In fact, advertisers that have switched from expanded text ads to responsive search ads, using the same assets, see an average of 7%...
At the 2022 NADA Show in Las Vegas, Nevada, USA, Google announced the introduction of Vehicle Ads (VA), a new ad format on their Search platform that shows nearby cars for sale at the top of a Search Engine Results Page (SERP). TRFFK has been...
TRFFK becomes a part of elite group of Premier Partners in the 2022 Google Partners program. The premier partner badge distinguishes an agency as a top-performing company within a region and has the latest Google Ads expertise, all while helping its clients stand out and...
Is your Dealership Ready For Black Friday? Black Friday has been seen by Canadians as an American holiday in years past, the deals south of the border coming in a blitz after their Thanksgiving the last Thursday in November. However, Canadian retailers have hopped on the trend...
Google’s 16th annual Think Auto (and its second online edition) kicked off with Al-Karim Awadia, Head of Industry – Auto at Google Canada, sharing several key insights during his session. Some of the key takeaways for TRFFK team and dealers alike were pandemic-triggered changes to...
Worried that the latest changes to Facebook Marketplace will affect you and your business? Fret not as the TRFFK team’s here to help. No doubt, the pace at which new changes are being announced by Facebook can look daunting to several dealers and agencies alike...
La collaboration avec plusieurs agences plutôt qu’une seule pour gérer sa publicité numérique est une considération valable à laquelle les décideurs du monde de l’automobile sont souvent confrontés. Il est tout à fait logique d’essayer les services de différentes agences et de décider, selon les...
Choosing multiple agencies over a single one for digital advertising is a legitimate question that decision makers at dealerships across north America often grapple with. After all, it’s in the dealer principal’s best interests to test out different agencies and decide – based on performance...
The year 2020 will go down in history as one that presented unprecedented challenges on multiple fronts for the automobile industry – affecting all three tiers. As we enter 2021 in various degrees of lockdown, a pandemic-weary industry is looking forward to the days when...