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Google invests billions in Artificial Intelligence and Machine Learning projects, how can we leverage this to help increase the performance of our marketing campaigns? Three words: Responsive Search Ads (RSA). With Google's newest update to the text ad, we’ve levelled up our automation and A/B...

Another day, another Google metric come and gone. On September 30th, 2019, we laid the average position to rest. If you’ve been justifying your performance with average position and its absence has you wondering how to carry on in the curious world of search, worry not,...