Google’s 16th annual Think Auto (and its second online edition) kicked off with Al-Karim Awadia, Head of Industry – Auto at Google Canada, sharing several key insights during his session. Some of the key takeaways for TRFFK team and dealers alike were pandemic-triggered changes to...
Worried that the latest changes to Facebook Marketplace will affect you and your business? Fret not as the TRFFK team’s here to help. No doubt, the pace at which new changes are being announced by Facebook can look daunting to several dealers and agencies alike...
The year 2020 will go down in history as one that presented unprecedented challenges on multiple fronts for the automobile industry – affecting all three tiers. As we enter 2021 in various degrees of lockdown, a pandemic-weary industry is looking forward to the days when...
As we enter the first year of a brand-new decade, electric vehicles’ manufacturers like Tesla and Polestar are making waves even as the incumbents like Ford, General Motors, Audi, Toyota - to name a few - come out with promising hybrids/ EVs and set ambitious...
If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these...
For many dealers across Canada, 2018 was a banner year in terms of new car sales. In comparison to 2018, then, 2019 data may look disappointing, as new car sales were down 3.6% YoY. Want a slight silver lining? 2019 was actually better for new...
Google invests billions in Artificial Intelligence and Machine Learning projects, how can we leverage this to help increase the performance of our marketing campaigns? Three words: Responsive Search Ads (RSA). With Google's newest update to the text ad, we’ve levelled up our automation and A/B...
Let’s face it, seasonality has a huge impact on the automotive industry. As dealers, it’s not your first rodeo, and we brace ourselves, when the degrees fall below 0 and we get that first dusting of snow. For most consumers, the fear is the cold,...
Another day, another Google metric come and gone. On September 30th, 2019, we laid the average position to rest. If you’ve been justifying your performance with average position and its absence has you wondering how to carry on in the curious world of search, worry not,...
It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds,...