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01 Apr 3 Advertising Strategies That Drive Results For Your Dealership

Posted at 13:18h in Uncategorized by Sabrina Arruda

Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to...

22 Jan A Year In Review with autoTRADER.ca’s VP of Marketing, Lilian Lau

Posted at 12:47h in Uncategorized by Sabrina Arruda

Each year, the Canadian automotive landscape changes, and it’s our job at autoTRADER.ca to stay ahead of the trends. Lilian Lau, autoTRADER.ca’s VP of Marketing, has her finger on the pulse of those changes better than anyone we know. As 2018 drew to a close,...

18 Dec HOW TO USE GOOGLE ANALYTICS TO MEASURE YOUR MARKETING

Posted at 15:21h in Uncategorized by Sabrina Arruda

Google Analytics has become a staple in any digital marketing toolbox. One of the best free software tools available to everyone with a website, Google Analytics is your ally in understanding how people interact with your online lot. By simply setting up Google Analytics tracking...

15 Nov Display Advertising — Are You Maximizing Your Display Campaigns?

Posted at 13:16h in Uncategorized by Sabrina Arruda

Let’s talk Display Advertising. One of the key players in the world of digital marketing, it’s an ever-evolving, regularly-used, and often-misunderstood advertising strategy. In its most basic form, it’s an online method of advertising that puts a company’s promotional messages on third party sites or...

13 Nov How To Measure Display Advertising

Posted at 15:12h in Uncategorized by Sabrina Arruda

This month, we are drilling in to the topic of Display advertising, and one of the questions that comes up over and again for our TRFFK team is this: How do we measure its impact? The answer begins with the consumer journey. Understanding that today’s...

24 Oct KNOW WHAT MAKES THE PHONE RING

Posted at 09:08h in Uncategorized by Sabrina Arruda

Featured Partner Series A very wise person once asked, “What is marketing without measurement?” At TRFFK, we don’t need to ask ourselves that question, however, because we already know the answer: Nothing! While marketing may be exciting, it is an expensive and fruitless exercise if you...

22 Oct 5 REASONS ON-THE-SPOT DIGITAL MARKETING BUDGET CHANGES BENEFIT DEALERS

Posted at 07:48h in Uncategorized by Sabrina Arruda

At TRFFK, we talk about budgets a lot. We spend time with our dealers to understand their business objectives and work out how we can best allocate their digital marketing budget so it meets those goals. Internally, we are constantly discussing how different channels are...

19 Oct AN INSIDER’S VIEW OF TRFFK’S DIGITAL STRATEGY

Posted at 14:54h in Uncategorized by Sabrina Arruda

The goal of marketing is to reach the right people with the right message in the right place. And it only takes a cursory glance around any room, restaurant, or workplace to realize exactly where that place is…(That’s to say, in front of a screen,...

27 Sep Why You Should Never Overlook Bing In Your Marketing

Posted at 07:35h in Uncategorized by Sabrina Arruda

Originally published to Medium. (Featured Partner Series) When was the last time you used Bing as a verb? As in, “I’m just going to Bing that to find out the answer.” Probably never, right? And yet, we talk about “Googling” things all day long. Which is funny,...

25 Sep WHY YOU SHOULDN’T SPEND ANOTHER MARKETING DOLLAR WITHOUT CALL TRACKING

Posted at 11:18h in Uncategorized by Sabrina Arruda

When was the last time you asked a “lead” how they heard about you? Was it from your Google Adwords campaign? Perhaps a Facebook ad? Or maybe even your billboard up in town? What if there were an easier way… One that connects each call...