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Originally published to Medium. (Featured Partner Series) When was the last time you used Bing as a verb? As in, “I’m just going to Bing that to find out the answer.” Probably never, right? And yet, we talk about “Googling” things all day long. Which is funny,...

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Commençons par remonter dans le temps: vous souvenez-vous de l’époque pré-numérique? Il suffisait de s’établir un budget total et de le répartir entre l’imprimé, la télé et la radio. C’était si simple, non? De nos jours pourtant, les gens hésitent à investir dans plusieurs canaux...

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Originally published to Medium. We are going to take you on a trip down memory lane here, but do you remember the days before digital? When all you had to worry about was splitting your media spend between Print, TV, and Radio? Yep, those were simpler...

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Originalement publié sur Medium. Les fameux clients potentiels. Aussi appelés "prospects", on s"imagine que c'est un mot qui revient fréquemment dans votre commerce. Votre site web génère-t-il suffisamment de clients potentiels? D’où proviennent la plupart de vos clients potentiels? Leur répondez-vous rapidement? Ce sont des...

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Originally posted to Medium. Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where are most of our leads coming from? Is someone responding to them quickly enough? These questions and more...

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Originally posted to Medium. “Step away from the keyboard. Slowly. Hands in the air. You’re about to inflict self-harm.” You’re probably wondering what on earth we could be talking about right about now. It’s simple: Googling yourself (or, more specifically, your campaign’s keywords.) We get it....

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nom | pu·bli·ci·té : moyen de transmettre un message à l’attention du public, particulièrement par l’entremise de messages payants. De nos jours, les consommateurs font face à un barrage de sollicitations de toutes sortes, les stimulis visuels sont de plus en plus intrusifs. Comment faire pour...

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