TRFFK.ca | 2019

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05 Jul Google Think Auto 2019: The Biggest Source of Gathering Information for Millennial’s

Posted at 11:20h in Digital Trends by admin

Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager â€“ Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million...

04 Jul Google Think Auto 2019: The Automotive Industry is Ripe for Disruption

Posted at 14:35h in Industry Insights by admin

Itâ€™s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry â€“ Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds,...

23 Jan Digital Trends: 2019

Posted at 12:49h in Digital Trends by Sabrina Arruda

Digital marketing evolves at an astounding pace each year. While some practices fade into obsolescence, other emerging technologies take their place. These changes are as relevant to the car buying journey as any industry, and staying up to speed with new consumer buying trends is...