Posted at 11:36h
in
Digital Trends
by admin
Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights...
This month, we are drilling in to the topic of Display advertising, and one of the questions that comes up over and again for our TRFFK team is this: How do we measure its impact? The answer begins with the consumer journey. Understanding that today’s...
At TRFFK, we talk about budgets a lot. We spend time with our dealers to understand their business objectives and work out how we can best allocate their digital marketing budget so it meets those goals. Internally, we are constantly discussing how different channels are...
Posted at 11:18h
in
Other
by Sabrina Arruda
When was the last time you asked a “lead†how they heard about you? Was it from your Google Adwords campaign? Perhaps a Facebook ad? Or maybe even your billboard up in town? What if there were an easier way… One that connects each call...
