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05 Jul Google Think Auto 2019: The Biggest Source of Gathering Information for Millennial’s

Posted at 11:20h in Digital Trends by Sparsh Sharma

Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager â€“ Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million...

04 Jul Google Think Auto 2019: The Automotive Industry is Ripe for Disruption

Posted at 14:35h in Industry Insights by Sparsh Sharma

Itâ€™s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry â€“ Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds,...

28 Jun Google Think Auto 2019: How One Dealer Rode the Digital Wave to Increase Sales By 40%

Posted at 11:36h in Digital Trends by Sparsh Sharma

Googleâ€™s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights...