Posted at 14:35h
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Industry Insights
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It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019.
Starting off with the industry headwinds,...
Posted at 11:36h
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Digital Trends
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Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights...
Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to...
Digital marketing evolves at an astounding pace each year. While some practices fade into obsolescence, other emerging technologies take their place. These changes are as relevant to the car buying journey as any industry, and staying up to speed with new consumer buying trends is...
Each year, the Canadian automotive landscape changes, and it’s our job at autoTRADER.ca to stay ahead of the trends. Lilian Lau, autoTRADER.ca’s VP of Marketing, has her finger on the pulse of those changes better than anyone we know. As 2018 drew to a close,...
