Posted at 09:37h
in
Autre
by Sabrina Arruda
Originalement publié sur Medium
8 h 30
Petit lundi matin. Vous pourriez imaginer que je commence la semaine en douceur. Un café, la revue des nouvelles du jour sur Internet, raconter ma fin de semaine avec les collègues? Non merci! Je dois être alerte dès mon arrivée,...
noun | ad·ver·tis·ing
: the action of calling something to the attention of the public especially by paid announcements
In today’s world of online noise, non-stop interruptions, and visual overload, how do you— the advertiser — stand a chance of breaking through and being heard? How...
Posted at 14:09h
in
Other
by Sabrina Arruda
Originally posted to Medium.
8.30am
It’s Monday morning and you might think I’d ease gently into the work week. A coffee stop while I catch up on the news, perhaps, or a chat with Martin, my colleague, to see whether he made it to the hockey game...
Originally posted to Medium.
When it comes to audiences, marketers have traditionally taken a pinch of science and a dash of guesswork to define who they target. Some call it targeted marketing, while others admit it’s a “spray and pray†approach. What it typically isn’t, though,...
