TRFFK.ca | Marketing
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Digital marketing evolves at an astounding pace each year. While some practices fade into obsolescence, other emerging technologies take their place. These changes are as relevant to the car buying journey as any industry, and staying up to speed with new consumer buying trends is...

This month, we are drilling in to the topic of Display advertising, and one of the questions that comes up over and again for our TRFFK team is this: How do we measure its impact? The answer begins with the consumer journey. Understanding that today’s...

Featured Partner Series A very wise person once asked, “What is marketing without measurement?” At TRFFK, we don’t need to ask ourselves that question, however, because we already know the answer: Nothing! While marketing may be exciting, it is an expensive and fruitless exercise if you...

Originally posted to Medium. Leads. We are guessing that’s a word that pops up fairly frequently over at your dealership. Is our website producing enough leads? Where are most of our leads coming from? Is someone responding to them quickly enough? These questions and more...