Posted at 14:12h
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Digital Trends
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Choosing multiple agencies over a single one for digital advertising is a legitimate question that decision makers at dealerships across north America often grapple with. After all, it’s in the dealer principal’s best interests to test out different agencies and decide – based on performance...
Posted at 08:56h
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Industry Insights
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If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these...
Posted at 16:36h
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Industry Insights
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For many dealers across Canada, 2018 was a banner year in terms of new car sales. In comparison to 2018, then, 2019 data may look disappointing, as new car sales were down 3.6% YoY. Want a slight silver lining? 2019 was actually better for new...
Posted at 13:55h
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Digital Trends
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Adding another tool in its arsenal, TRFFK has officially been recognized by Facebook as the first and only Premium Facebook Marketing Partner in Canada, that deals only with auto dealers. Launched in 2018 as TRADER’s new automotive advertising solution, TRFFK already enjoys premium partner status...
Posted at 11:20h
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Digital Trends
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Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager – Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today.
In 2016 there were 8 million...
Posted at 14:35h
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Industry Insights
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It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019.
Starting off with the industry headwinds,...
Posted at 11:36h
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Digital Trends
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Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights...
Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to...
This month, we are drilling in to the topic of Display advertising, and one of the questions that comes up over and again for our TRFFK team is this: How do we measure its impact? The answer begins with the consumer journey. Understanding that today’s...
