The year 2020 will go down in history as one that presented unprecedented challenges on multiple fronts for the automobile industry – affecting all three tiers. As we enter 2021 in various degrees of lockdown, a pandemic-weary industry is looking forward to the days when...
If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these...
For many dealers across Canada, 2018 was a banner year in terms of new car sales. In comparison to 2018, then, 2019 data may look disappointing, as new car sales were down 3.6% YoY. Want a slight silver lining? 2019 was actually better for new...
The goal of marketing is to reach the right people with the right message in the right place. And it only takes a cursory glance around any room, restaurant, or workplace to realize exactly where that place is…(That’s to say, in front of a screen,...