TRFFK.ca | Automotive

16 Jul The why and how of choosing the right advertising partner for your dealership

Posted at 14:12h in Digital Trends by Sparsh Sharma

Choosing multiple agencies over a single one for digital advertising is a legitimate question that decision makers at dealerships across north America often grapple with. After all, itâ€™s in the dealer principalâ€™s best interests to test out different agencies and decide â€“ based on performance...

01 Mar â€˜Digital retailing could very soon become a big deciding factor between two similar dealershipsâ€™

Posted at 07:00h in Digital Trends, Industry Insights by Sparsh Sharma

The year 2020 will go down in history as one that presented unprecedented challenges on multiple fronts for the automobile industry â€“ affecting all three tiers. As we enter 2021 in various degrees of lockdown, a pandemic-weary industry is looking forward to the days when...

16 Feb 2021 kicks off the most promising decade yet in the history of automobile evolution

Posted at 12:03h in Industry Insights by Sparsh Sharma

As we enter the first year of a brand-new decade, electric vehiclesâ€™ manufacturers like Tesla and Polestar are making waves even as the incumbents like Ford, General Motors, Audi, Toyota - to name a few - come out with promising hybrids/ EVs and set ambitious...

27 Mar Best Practices For Dealer Digital Marketing During COVID-19

Posted at 08:56h in Industry Insights by Sparsh Sharma

If the saying â€˜necessity is the mother of inventionâ€™ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If youâ€™re a car dealer looking for answers on how best to leverage digital platforms during these...

21 Feb Emergence of SUVs and Trucks as Growth Drivers for Vehicle Sales

Posted at 16:36h in Industry Insights by Sparsh Sharma

For many dealers across Canada, 2018 was a banner year in terms of new car sales. In comparison to 2018, then, 2019 data may look disappointing, as new car sales were down 3.6% YoY. Want a slight silver lining? 2019 was actually better for new...

28 Jan Get Better Results with Responsive Search Ads

Posted at 12:32h in Industry Insights by admin

Google invests billions in Artificial Intelligence and Machine Learning projects, how can we leverage this to help increase the performance of our marketing campaigns? Three words: Responsive Search Ads (RSA). With Google's newest update to the text ad, weâ€™ve levelled up our automation and A/B...

31 Dec Seasonality in the Automotive Industry

Posted at 16:58h in Industry Insights by Alexandra Moscato

Letâ€™s face it, seasonality has a huge impact on the automotive industry. As dealers, itâ€™s not your first rodeo, and we brace ourselves, when the degrees fall below 0 and we get that first dusting of snow. For most consumers, the fear is the cold,...

30 Jul TRFFK Becomes Premium Facebook Marketing Partner

Posted at 13:55h in Digital Trends by Sparsh Sharma

Adding another tool in its arsenal, TRFFK has officially been recognized by Facebook as the first and only Premium Facebook Marketing Partner in Canada, that deals only with auto dealers. Launched in 2018 as TRADERâ€™s new automotive advertising solution, TRFFK already enjoys premium partner status...

05 Jul Google Think Auto 2019: The Biggest Source of Gathering Information for Millennial’s

Posted at 11:20h in Digital Trends by Sparsh Sharma

Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager â€“ Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million...

04 Jul Google Think Auto 2019: The Automotive Industry is Ripe for Disruption

Posted at 14:35h in Industry Insights by Sparsh Sharma

Itâ€™s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry â€“ Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds,...